Sugar Beet Packaging

A creative and fun way to package white granulated sugar, inside a sugar beet!

The outer packaging was made from a cream card, the leaves are the top of the biodegradable bag the sugar granules are in.

Displayed in a crate in the style of traditional farmers markets, with the idea that people can 'pick their own' sugar. The lettering has been hand painted in French Clarendon to match the labels.

All of the nutritional and legal information has been printed onto the label in the form of a tag, tied around the top of the sugar beet with brown string.