Updated: May 28, 2020
Antalis is a leading organisation in the UK that supplies companies in the print, publishing, display and office areas with communication and packaging materials. They have an available range of 14,000 products from papers and envelopes to packaging and promotional supplies.
The brief set by Antalis is to produce 4 to 6 postcards that show off the capabilities of one of Antalis's paper ranges.
The paper ranges to chose from are, Keaykolour, Curious Metallics, Curious Alchemy and Conqueror. When a range has been chosen, only colours from that range can be used in the project.
From left to right, the Conqueror range has been produced since 1888, and is an every day paper available in whites, creams and grey tones, in Wove or Laid (laid has the classic ribbed finish to it, created as a handwriting guide)
The Curious Alchemy range is a beautiful paper with a weathered metallic feel to it, available in only five colours inspired by precious metals, silver, titanium, gold, copper and platinum.
The Curious Metallics range is a natural woven paper with a subtle shimmer, creating a sophisticated feel to any project. There are 30 colours now available in the collection.
The Keaykolour range is a popular range of uncoated papers with a natural texture, available in 48 colours, in nine families.
It is the Keaykolour range that I decided to promote in this brief, mainly due to the huge amount of colour available to play and experiment with. The first thing I did was to look through the antalis brochure that the representative, Emma, brought along to the presentation, from there I was able to pick out and highlight certain words used to describe this paper. Natural, texture, stoney, subtle and blooming were words used in this description and from this I came to the theme of nature for my project. I played with the idea of looking into patterns created by nature that could link to those words, like leaves, tree bark, petals and tidal. It was while I was experimenting with these ideas I came up with basing my postcards on the seasons.
There are many industries that work along the lines of the seasons, fashion designers and clothing/department stores, travel agents/holiday resorts, party organisers arranging traditional celebrations, school/college terms, so I feel that creating paper collections in seasonal colours is a good idea.
I researched into postcards and some alternative ways to arrange or display them to make them more interesting, such as a concertina display folder or individual wallets. I looked in to paper cut artists and mono and lino printers to look into layering, and ways of creating textures on the paper. I decided printing textures or images onto the postcards wouldn't be ideal because I would moving away from promoting the paper and making it more about the image instead, and this is not what the brief was about.
Above are some of my initial sketchbook ideas. Working with the seasonal idea I selected some keaykolour papers and arranged them into what I thought would be the correct colour matching the seasons. For example, the set of papers above that contains the browns, greens and orange is the autumn set, I have experimented with these colours by cutting each piece into a leaf shape, then layering each piece on top of each other, then connecting them all together with a rivet in one corner.
The postcard paper samples will need to posted out to different companies and organisations as part of the promotion, so I have also designed a wallet for the layered postcard to go in. The wallet will be made from a keaykolour paper and be in a colour that suits the season, I have cut a window into the front so that the range of colour can be clearly seen, I also think it frames the paper too creating an overall look that this is a framed snapshot of autumn leaves.
Whilst waiting for the paper to be delivered, I thought about creating a poster or leaflet to go with the postcard paper samples. My initial idea was to base it on the four seasons, creating the image completely from paper. (As the paper hadn't arrived at this point theses images were not created using Keaykolour paper)
This is the four seasons poster, cut by hand and layered, with the text added in illustrator. I think this style is aimed more towards craft and paper artists, but could attract many others because it promotes how versatile the Keaykolour paper range is. I did take some inspiration for this poster from a window display I saw in a book shop last Christmas so it is a craft that is becoming more popular.
I also created a leaflet aimed towards the fashion industry, as it was mentioned in the initial presentation that Antalis provide paper to known fashion houses, I thought it would have scope.
Again it is all hand cut paper which was layered, and the text was added in illustrator.
This is the full range of colour and shape I used for the postcards. The text on each one is giving the colour, paper weight and range. I used guide lines on each one to A6 size, each one will be hand cut using these images above as a guideline, there are two of everything to allow for mistakes. The small black circle one each card is highlighting where the hole for the Chicago screws needs to be to keep every card properly aligned. The wallets each set of cards is going into was cut and scored using a cutting machine.
Below are some images of the finished postcards. I decided at the last minute to make a box to put the wallets into, I thought that this would make them easier to post to clients and potential clients and it also keeps everything together nicely. As the box was done at home I had to hand cut the grid and the lettering so it isn't a perfect finish, but done on the cutting machine would give it a cleaner, sharper look. The Chicago screws that hold the papers together, even though I bought the smallest ones available, were still a bit to big for the amount of paper I was using, so I added extra papers to each season. This, I think, is a positive thing because it means that potentially the whole colour range of Keaykolour could be sorted into seasons and added to a set. There are 48 colours so each set would contain eleven different colours.
At the start of this project I was also interested in creating something with the Curious Collection Alchemy range. I liked the idea of basing the range of postcards on alchemy with the scientific and philosophical side, looking at magic, symbols and history. I came up with an initial idea of looking at the philosophers stone, which was said to be the elixir of life and also be able to turn base metals into gold or silver.
Each of the five colours gold, silver, copper, titanium and platinum would have the periodic symbol on it to show the colour of the paper, it would also have either a square, circle or triangle cut out of the top corner so that when the postcards are altogether the symbol for the philosophers stone appears. For these mock-ups I printed onto plain card, using a typeface called Kelmscott regular to give the look of medieval lettering.